Building a valuable SaaS product is not a simple business, and it requires considerable effort and high concentration. Since you designed the product and spent thousands of hours on it, you can use it with all features easily.
On the other hand, regardless of the usability of your software, using and adapting a brand new software is not comfortable at all. That means if you have a SaaS providing different solutions to your customers, you must be interested in user onboarding and product guides.
Beyond design a user onboarding is a must, it can create many different benefits for your business. Today, I want to share the most important benefits of user onboarding.
1. Customer Satisfaction
Any SaaS has not been developed yet that customers want to use them just for entertainment. They are using your products because they need to solve something complicated thanks to your software. User onboarding tools make your SaaS more comfortable to use so that the users can reach their goals easily and quickly. If you can prepare reusable guides, that also increase the customer satisfaction efficiently.
2. Conversion Rate
Conversion is one of the most important metrics for any SaaS company. New customers make purchase decisions in the first few minutes. You should not leave your potential customers alone during this most critical moments. User onboarding tools offer you the ability to increase your conversion rates with a little effort. Don’t forget that customers are good; paid customers are best!
3. Retention Rate
There is only one thing as important as convincing a customer to pay, which is to convince customers to continue to pay regularly. Customers tend to keep paying subscription fees for easy to use products. Otherwise, they start to look for other alternatives. A well-designed user onboarding makes your customers feel expertise while using your SaaS that increases the retention rate and product usage.
4. New Feature Release
Almost all of SaaS release new features frequently to meet new customer needs and create values more. However, users get used to your product after a certain period and would not consider any new features. User onboarding tools provide interactive guides for new features to fasten the users’ adaptation process. Shortly, product tours can increase the opportunity to upsell and upgrade your customers’ existing plans.
5. Customer Service
Customer service officers have to answer the same questions many times related the use of the product. This task takes a significant portion of their time. Because user onboarding gives a lot of useful tips to customers about how they can use it, customer service cost would be decreased seriously. Preparing reusable guides is one of the most efficient solutions to reducing that cost.
In my next post, I’ll be focusing on “The Five Characteristics of Perfect User Onboarding“.
Stay tuned for better User Onboarding!