Today, SaaS is more complicated in order to meet technological needs. That means using user onboarding tools to improve product usage and making it easier is a must rather than a choice. As with every other particular mission in digital products, designing and creating perfect user guides requires much time and effort.
As you know, I mentioned about “Benefits of User Onboarding“ in my previous blog post. This time, I will point out what you should pay attention to when preparing the user onboarding.
You can create different step types, such as tooltips, hotspots, and pop-ups, on most user onboarding tools. All of them are like the building blocks of a user onboarding business. However, they do not offer fully interactive product tours on a step-by-step basis. In addition to using these essential elements, you need to feature some hover and click actions in order to open drop-down menus and hidden sidebars.
There is no one-size-fits-all solution. You should create different walkthroughs for different user segments. You can segment your users according to their location, browser language, user activity, user type (new or returning), and so on. Moreover, you can use your existing segments in your other SaaS providers such as Intercom. Suitable segmentation is playing an essential role in both a guide’s quality and its effectiveness.
You need to be careful about when you show the walkthrough to users. The untimely display of guides bothers your users and negatively affects the user’s experience. You can trigger the guides to display by setting a timer, using the user’s idle time, or through hovering or clicking of specific elements. Don’t forget, the best walkthroughs are only shown to those users which need the most support.
Thinking that product guides are something outside of the product is untrue. They are an essential part of the user experience and are shown on the user’s interface. They should be entirely compatible with your product. You need to customize the text’s font type and size, the media, the container’s background color, and the highlighting. Using a beautiful design makes your guides native and more productive.
Analytics is another significant part of user onboarding. You should analyze which product tours have been completed or abandoned as well as on which step(s) users tend to leave the guides. You can also improve your user experience according to guide analytics. Additionally, you need to track how the guides help your overall product usage and performance.
In my next post, I’ll be focusing on “How Interactive Guides Help Customer Service“.
Stay tuned for better User Onboarding!