The main problem with SaaS products is retention. And onboarding is the key to boost retention for SaaS products. Because in the first steps of the product adoption, an onboarding software will help you make your product more discoverable to your users.
Let your users see the core value of your product with better onboarding.
Why every SaaS product needs to use an onboarding software?
Because we are in the age of coding, and development resources are very valuable. Our developers (oh, hello Muhammet and Osman!) are always busy. And I can imagine yours are too, for the good reasons.
Written by our CTO and co-founder, please check our another article Developing Onboarding Walkthroughs Insource is Hard and share it with your developer. Then, buy her/his beer after work. They deserve it!
Why retention is so important for SaaS?
Now that our developers are happy, let’s go back to our business as product marketers.
SaaS, and retention. Because SaaS is based on subscription business model, you have to sell your product every month, not just once. And to keep getting payment from your customers each month, you have to make sure that they are using your product and keep getting value from it.
Fast-growing companies that are trying to reach product-market fit has 20% 8-week retention rate while the top SaaS companies have around 38%. The difference comes from the well-designed onboarding process in the first week.
What makes a SaaS user onboarding software “the best”?
Because you are asking specifically a SaaS user onboarding tool, I’ll directly go into the features you should look for in these tools:
- Users should be able to reach onboarding guides on-demand.
You don’t know when a user needs help. Immediate pop up when a user visit a webpage is generally considered to be a bad thing. Instead, user guiding tools should have an option to help users when they need.
That’s why we developed UserGuiding Assistant, your users can search for help when they need it, and trigger the relevant guides. With this feature, your reusable guides will be able to help your users on-demand.
- Segmentation & custom attributes
When it comes to user onboarding, one size does not fit all. A user might have a different native language, might have a different traffic source, might be a different type of user in your websites with different permissions.
The user onboarding tool should allow the SaaS owner to choose which guides will work for which segment of users.
With Userguiding, you can also retarget your SaaS product users if they have seen or completed another onboarding guide before.
How can you improve something if you don’t count it? For SaaS products, onboarding guides’ completion rates give you a great insight to see the effect of the tool, and where you still have room to make improvements for your UX.
The solution: Boost your conversions with better user onboarding, without writing a single line of code. Using 3rd party onboarding tools, such as Userguiding (a budget friendly Appcues alternative), just like other 1200+ websites, will make your SaaS product much more discoverable. If you have any questions or need more detailed information, schedule a demo with us.