Why Shouldn’t I Build the Product Tours Insource?
When you start to look for some user onboarding tools, and they are starting from $99/month generally, you are beginning to ask why I should pay that money every month to another company and why not build product source insource.
Why onboarding walkthroughs are too crucial to build insource?
Because development resources are always limited and very valuable to build something else than your product. To boost customer success, every SaaS company should release new updates and they also bring bugs and problems to be solved by developers. Instead of fixing some crucial part of your product, should your developers work on building an interactive product tour, which they have no experience before?
Still not convinced? Let’s get into details.😉
Building the right product tour takes time
As you know, developers always have more important tasks than developing product tours. You may think that developing them looks easy, but there are a couple of tricky problems to solve it. When do you start to show guides? How many times or how often do you teach them? Who do you onboard all users, only new users, or a specific segment?
Developing product tours to solve those issues takes much time and effort!
Every new feature release means more work for product tour
Ok, you have created your guides by spending required effort. If you have an assertive SaaS, you have an update or new feature release at least every 4 or 6 weeks. These new feature release days are tough and stressful enough! You have many bug fixing problems which you have to solve immediately.
If you created product tours insource, you or your developers also have to spend hours and hours to update your product tours according to last version changes.
Beautifully designed onboarding is important for user experience
Don’t forget that your walkthroughs are part of your SaaS. You need to design them appropriately to which pages you are going to show. That means you should consider numerous customizations from tooltip size to highlighting of the background. Otherwise, your products tours may affect user experience and usability of your software negatively.
In short, designing and developing appropriate user guides requires a lot of time and effort. Moreover, it is not a one-time business; you have to update your guides whenever you changed your product. Don’t forget that you are also paying money to your developers; you need to assign more crucial tasks to them. Using another SaaS for onboarding is a sensible decision when you think about developer costs, the unity of design, and effort required.
In my next post, we’ll be focusing on “How to Onboard A New User?“.
Stay tuned for better User Onboarding!
Marketing Associate at UserGuiding